Marketing a Product

June 27, 2012 | Posted in: Renbrook Summer Adventure

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This year, the senior computer group is focusing on marketing a product or idea using print media, website development, video commercials, and radio advertisements. They will produce all of these products in-house.  On the first day, they were given the option of choosing to market a real or imaginary product, service, or idea.  Because of mixed interests, the group split in two, and both groups are focusing on marketing products.  One group is working to promote a fictitious shape shifting pill that will allow the user to turn into an animal for a short time, and the other group will advertise a port of the popular game Minecraft onto the vintage TRS-80 home computer platform.  Since choosing these products on Monday, the campers have worked on developing “bibles” for their product that explain, in detail, what their product can and cannot do.  (Since their products are, in different ways, fictional, these “bibles” will help them to stay grounded and committed to the “rules” of their product as they develop their marketing.)  Today we start production!